TARGET: LOCKED
WEATHER:
SEATTLE, WA
--ยฐ
ACQUIRING...
AUDIO SYSTEM:
TRACK 01
HUD THEME:
APOLLO

HI, I'M KEVEN.

Keven Goh

I'm a Master's Student studying User Experience Design at Arizona State University. I'm drawn to the challenge of making complex systems feel seamless and intuitive, without compromising on an exciting and disruptive visual aesthetic.

In my spare time I love reading, tinkering with vintage tech, and exploring the great outdoors of my home in the beautiful Pacific Northwest. Thanks for stopping by!

BLOG:

SEP 29

Why it makes no sense that any of us are allowed to drive.

[ READ MORE ]
MAY 21

How trying to find the perfect backpack basically ruined my life.

[ READ MORE ]

RESUME:

Technical HTML/CSS, JavaScript, OBS Studio, FigJam, Google Workspace Design Tools Adobe Illustrator, InDesign, Photoshop; Figma Core Interaction design, UX writing, information design, user research, accessibility
Design Intern
AppEsteem Corporation ยท Bellevue, WA
  • Led UX and visual design for ShamCheck, a consumer-facing scam-detection web tool, from initial design through public launch
  • Contributed to developing taxonomic terminology for categorizing known scam patterns, supporting cross-industry cybersecurity collaboration
Program Facilitator
UW Center for International Relations & Cultural Leadership Exchange ยท Seattle, WA
  • Moderated structured cultural exchange sessions for 200+ participants across two quarters, synthesizing qualitative feedback to iterate on program design
  • Designed facilitation frameworks emphasizing active listening and empathetic cross-cultural participant engagement
Technical Writing Intern
Three Clicks Corporation ยท Bellevue, WA
  • Maintained a public-facing newsletter and blog translating complex AI research into accessible updates, supporting brand transparency and public understanding of the company's work
Malware Research Intern
AppEsteem Corporation ยท Bellevue, WA
  • Systematically evaluated mobile applications against a compliance framework, producing structured technical reports documenting deceptive behavior patterns
  • Research contributed to the first publicly accessible database of deceptive applications, establishing documentation standards adopted across the team
ShamCheck
  • Designed and launched a consumer-facing web tool for identifying and flagging online scams, from initial concept through deployment
Web โ†— App Store โ†— Case Study โ†—
kgoh.net
  • Designed and built a personal portfolio with a cyberpunk-inspired HUD aesthetic; deployed via GitHub Pages using an HTML/CSS/JS workflow
Patent โ€” US 11,507,269 B2

Technologies for Indicating Third Party Content and Resources on Mobile Devices โ€” system for detecting deceptive content on mobile devices, emphasizing user transparency and security

Arizona State University
Master of Science in User Experience
University of Washington
Bachelor of Arts in English ยท GPA: 3.73

ABOUT:

Keven on a snowy hike

I was born in Redmond, Washington, and have spent most of my life living in the rainy Pacific Northwest. My passion for design began with watching my dad tinker with computers, cameras, and whatever other gadgets he could get his hands on. As I grew up, I also developed an interest in literature and writing, which gave me quite the headache when it came to deciding what to pursue when I graduated high school.

I eventually elected to pursue a degree in English at the University of Washington, after which I was accepted into ASU's School of Engineering to pursue a Master's Degree in User Experience Design. While my path has been unorthodox, I've found my journey to have been deeply fulfilling. My background in the humanities has given me a unique perspective with which to approach design; one that emphasizes emotional impact and evocative storytelling.

In my spare time I love being outside, riding bikes, or tinkering with vintage tech. In the past couple months, I've gotten really into restoring vintage japanese wristwatches. And, of course, as a former English major I've never lost my love for reading. Here's some of the books I've been reading (and rereading) recently:

  • Do Androids Dream of Electric Sheep? by Philip K. Dick
  • The Housekeeper and the Professor by Yoko Ogawa
  • The Long Walk by Stephen King
  • Neuromancer by William Gibson

PHOTOS:

Photo
Photo
Photo
Photo
Photo

PROJECTS:

PERIMETER banner: a magenta wireframe laser cannon fires an amber beam at a hostile across a neon grid under a sunset horizon, beneath the tagline HOLD THE LINE

PERIMETER

A little wave-defense minigame built around this site's reticle cursor. Hostiles advance across a 3-D grid toward the core, and each kind only goes down to its matching ammo: swap with A, S, D and F before they break through.

Last Layer: Advanced Speed Cube Trainer banner

LastLayer.net

A free tool for learning, practicing, and mastering the 3ร—3 puzzle cube. Wrapped in exciting, neo-80s chrome. Collaborative project with my friend Nicholas: I led the visual design and UX; he built the engine underneath.

Digimonke.com website screenshot

Digimonke.com

I designed a website for a friend to showcase her digital art, using a physics-driven gallery format where artwork floats as bubbles and expands on interaction.

kgoh.net banner: the HUD minimap inside circuit-trace corner brackets beside the site title

kgoh.net

You're looking at it! This is my game HUD-inspired portfolio featuring swappable themes, an interactive minimap, and a few other fun widgets.

Yohji Yamamoto editorial cover

Design Through The Decades: Yohji Yamamoto

I authored and designed a print editorial examining the career of fashion designer Yohji Yamamoto for Professor Cameron Rennacker's "Design Through The Decades" academic journal.

ShamCheck banner: an orange target logo around a chat bubble beside the tagline "Is that message a sham?"

ShamCheck.com

I designed the UX interface and graphical elements for ShamCheck, a free service that helps people detect and defend against online messaging scams.

Always Alright

An album of songs I wrote and recorded with my friend Ariel, inspired by our experiences travelling through the rural village of Changming, China.

[ ← BLOG ]

I just want to start by saying that Subway is perhaps the most over-hated fast food chain. It consistently gets ranked as one of the worst, if not THE worst, places to eat, alongside usual suspects such as Arby's or KFC. In my opinion, this is totally unwarranted. In fact, Subway is usually among my top choices when circumstances demand that I absolutely need to get some cheap, salty, and delicious slop to satisfy my government-implanted addiction to ultra-processed foods.

In all fairness, I can't say if I like Subway because I genuinely think their food is good, or simply because of all the nostalgia that I've associated with it. When I was a kid, every soccer practice culminated in a visit to Subway. My Grandpa used to take me on these long bike rides that would always inexplicably end up there. When my friend Ariel and I were dead set on becoming successful street musicians, we'd somehow always grab lunch at the coveted Church of Eat Freshโ„ข.

I eventually quit soccer, my Grandpa moved back to Singapore, and Ariel and I ended up going to different collegesโ€” but I still like to eat at Subway sometimes when I'm missing them.

All this to say I will tolerate no sass for the beginning of this story, which starts with me sitting in a Subway eating a Turkey Italiano. I was sort of absentmindedly people-watching while I ate, looking at the customers standing in line and trying to guess what they'd order. I've been doing that ever since this one time a couple years ago, when this guy Ariel and I knew wanted to hang out with us during band practice. Eventually we got hungry, and so we took him to our usual spot. We watched in horror as this complete sociopath ordered a six-inch Swiss cheese and mayonnaise sandwich. With black olives. He didn't even ask for it toasted.

Anyway, this time there was a guy that was just absolutely hurling abuse at the poor woman making his sandwich. I could barely catch what the altercation was about, but the transaction ended with this man throwing his footlong on the floor and actually stomping on it. You might think that I'm making this all up, but believe me when I tell you that this absolute specimen of a human male was literally jumping up and down on his sandwich with both feet like some kind of cartoon character. The other customers and I watched in horror as he stormed out the establishment, still shouting obscenities, climbed into a blue Chevy Malibu, and drove off with his middle finger sticking out of the open window.

Now, as commonplace as cars are, I feel like a lot of people don't realize just how incredible these machines really are. Your average commuter sedan generally houses a four-cylinder internal combustion engine. A series of electronic fuel injectors spray a specific amount of gasoline into each cylinder, which are then sparked to create a series of small explosions that forces each piston downwards in a controlled mechanical sequence. This explosive energy rotates the car's driveshaft, which converts the energy into rotational force that spins the wheels and propels the vehicle forward.

This amount of power is no joke, even in the dinkiest cars. Even your Grandmother's crappy fuel-crisis era Honda Civic is several magnitudes more powerful than the world's fastest land mammal. Think of the last time you took a road trip and drove on the interstate. Can a cheetah sustain a running speed of 80 miles per hour for days on end? Car enthusiasts love to talk smack about each other's rides and compare horsepower. Your average commuter grade car generally has a horsepower of around 90 to 120, which is considered in motorsports to be "low power" or "slow". But have you ever personally tried to resist the pulling strength of ninety horses? How about just one horse?

Basically, a car is a three thousand pound hunk of stainless steel, powered by explosions, that also happens to contain the collective pulling force of a small army. And I had just watched a man-baby who threw a tantrum in a Subway climb into one and drive onto a public road.

I think all of us have known or met at least one person like this. An impulsive, inconsiderate jerk who you can't even believe has the gall to treat people around them the way that they do. You wouldn't even trust this person to cover your shift at work, and yet when you see them drive out of the company parking lot in their lifted Jeep Wrangler, you somehow just implicitly trust that they'll actually make it home without running over several bystanders and causing an eight-car pileup on the highway.

The other day I was driving to visit my girlfriend when a car in the lane to my right suddenly began swerving into my lane, almost hitting my car square in the right fender. As I slammed the brakes to avoid a collision, I glared into the car's driver-side window to see that the woman driving was swirling a large plastic cup of iced coffee in front of her own face. Subsequently, the car behind me blasted their horn, overtook me, and then proceeded to aggressively brake-check me. This bold vigilante was driving a big pickup truck with a vinyl decal of one of those "Don't Tread on Me" flags messily plastered to the rear window. I had to pull over just so I didn't explode with rage at the absurdity of it all.

Every weekend I visit Costco with my old man. And every weekend without fail I see people shouting as they shove their carts into one another's way, staring blankly while blocking entire aisles, and generally having a complete lack of spatial awareness. They load their shopping carts up with Kirkland Signature mush for their troglodyte children, curse as they cut each other off in line, and then drive away in their cars.

Over 5 million automotive accidents happen per year in the United States, but yeah, I'm sure a bigger backup camera and infotainment system will fix it. Honestly, I'm surprised the figure isn't 10 million. It's a miracle that any of us are allowed behind the wheel at all.

Anyway, the Turkey Italiano from Subway is actually pretty good. You won't find it on the menu at all of the locations, but it's basically just the Italian B.M.T with sliced turkey on it instead of ham. The key is to not go overboard on the sauces, since the bread and meats are already so salty and sweet. I usually just ask for yellow mustard, or sometimes I'll just skip the sauce entirely and just ask for some black pepper. Load up on all the free veggies, and you can't go wrong.